Erin Dailey

Profile

Versatile digital content manager and product director with over 15 years experience, including site and app development, content creation and management, digital publishing systems, establishing digital asset process, defining process and procedure, and strategic planning. Dynamic leader with proven proficiency in directing cross-platform teams in multiple locations. Established expert in a wide range of subjects and brands, with a primary focus on home decor and design.

Digital Product DirectorHGTV | Scripps Networks Interactive
January 2012 → Present
Launched the HGTV Photo Library on the new HGTV portal site in November 2014. Iterating upon that release with bi-monthly product updates to improve upon the user experience. Managing the ongoing digital asset process with the proprietary DAM system. Overseeing the DAM process for the new DIY web-site releasing in April. Managing the content distribution and development of the HGTV Folio mobile app.
Director, Projects & StandardsHearst Digital Media
August 2009 → August 2011
Oversaw all digital projects and products for over 20 Hearst brands, including full-scale site builds, site redesigns, new product implementations and mobile applications. Developed content and digital asset standards for entire site network. Developed and managed content and digital asset workflow and process for editorial and development teams. Acted as main editorial representative for proprietary CMS, working with internal and external teams to educate editors and gather requirements for platform improvements.
Managing Editor, Digital BrandsHearst Digital Media
July 2008 → August 2009
Managed editorial and technical aspects of the Hearst Magazine Web Network, consisting of 16 magazine websites. Created editorial standards for all digital content, including copy, images SEO and ad units. Over-saw build of Veranda website, launching full product in 90 days and increasing site traffic by 223%. Acted as main conduit between edit and tech teams. Improved monthly print conversion workflow, decreasing time-to-publish from 2-3 weeks to 2-5 days per brand.
Senior Web Editor, House Beautiful MagazineHearst Digital Media
November 2006 → July 2008
Managed all digital content and website initiatives. Converted and optimized monthly print content while consistently producing web-original stories and features. Directed new site build, managing offsite asset migration, overseeing design and IXD teams and working directly with front-end development. Managed local and offshore resources editing and optimizing migrated content. Created content migration plans and mapping documents that became the standard for all site migrations.
Digital Media Manager & WebmasterSkirt! Magazine
June 2004 → November 2006
Edited, produced and managed websites for six locations in the Southeast. Converted monthly magazine print content to digital. Wrote and produced web-original stories and features. Escalated digital business from one market to six within one year. Created and maintained graphics and layouts. Wrote and produced weekly HTML newsletters and monthly email campaigns. Streamlined print-to-web process, reducing production time from three weeks to one week for all locations.
CopywriterDigitas
September 2002 → May 2004
Lead copywriter for major digital accounts, including Best Buy, Grainger and Allstate.
Copywriter & Digital Content EditoriLeo
January 2002 → June 2002
Responsible for researching, writing and editing over 300 military job descriptions for the GoArmy.com and AMEDD websites.
Writer, Designer & ProducerOurHouse.com
October 1999 → July 2001
Conceived, wrote, designed and produced e-commerce web pages and HTML newsletter promotional campaigns surrounding featured products.
ColumnistTelevision Without Pity
July 2000 → June 2008
Featured columnist covering popular television shows, including "Heroes," "Alias," and "The Agency."
Adjunct Professor, SCPSNew York University
September 2009 → December 2009
Taught the continuing education course for Digital Content Creation and Management.
DePaul UniversityBachelor of Fine Arts
Digital Content Creation
95%
Digital Asset Management
90%
Social Marketing
75%
CMS Administration
70%
Writing & Editing
100%
Product Direction & Development
70%
Project Process & Planning
65%
Adobe Creative Suite
80%
Microsoft Office
95%